Matthew Donaldson: Making Mistakes


“When I’m commissioned to create an image, I’m typically given a subject that already looks good on its own. My role as an image-maker is to refine and enhance, smoothing out perceived imperfections and highlighting the season’s latest objects of desire. These visual “elevations” take many forms—whether through elaborate lighting and staging or the meticulous surface work of retouching that finalizes my commissioned images. What fascinates me is how, when removed from their original context as enhancements or corrections, the traces of retouching become strange, unconscious abstractions. Stripped of their functional intent, these digital marks transform into material traces—both purposeful and somehow disjointed, bearing a sense of intention even as their original purpose is forgotten.” - Matthew Donaldson


Matthew Donaldson, a prolific British photographer and director, has been a driving force in the creation of fashion films in recent times, seamlessly transitioning from a 20-year career as a director of TV commercials and a highly sought-after photographer for renowned publications such as Vogue Paris and Condé Nast Traveller.

Donaldson's work spans fashion, still life, portraits, and interiors, all executed with a technically pioneering approach that grants his work a unique quality and characteristics. His image making focuses on everyday objects that are elevated into captivating visual narratives that sets his work apart.

Best known for his meticulously composed and artfully staged editorial stories, Donaldson's portfolio includes collaborations with prestigious magazines like AnOther Magazine, Esquire, Mr Porter, Nowness, Telegraph Magazine, Vogue Russia, W, and Wallpaper. In advertising, he has crafted campaigns for iconic luxury brands including Armani, David Morris, Google, Kvadrat, Loewe, Nike, Smythson, and Swarovski.

Donaldson is also a frequent contributor to Nowness, where he directs the celebrated short documentary series Getting There, featuring cultural luminaries such as Ed Ruscha, Yohji Yamamoto, Pascal Dangin, and Fernando Romero. He also directs the In-Residence series, profiling visionaries like Barnaba Fornasetti, Jean Pigozzi, Ray Kappe, and Daniel Libeskind.

Recently, Donaldson has expanded his directorial expertise to major campaigns for global brands like JCPenney, Target, and Samsung, solidifying his reputation as a masterful storyteller across diverse visual media.



Opening · Thursday, November 14th

From November 14 to December 14 2024
36 Av. d 'Eylau · 75016 Paris, FR


For any direct inquiries, please get in touch with Eva Jurin (+33 7 85 80 77 34) or Eugenia Durandy
(Eugenia@durandy.net)

info@galeriedeylau.com